Media veteran Leena Singarajah has been named Managing Director, Asia, for Scripps Networks Interactive. Effective immediately, Singarajah will be responsible for continuing to develop and execute the growth strategy for the Scripps Networks lifestyle business across the region.
“Leena is a consummate professional and widely respected for her deep knowledge of the region and the industry. Her strategic vision, combined with her operational expertise, will be critical as we look to further expand our business across the region,” said Derek Chang, Head of International Lifestyle Channels, Scripps Networks Interactive.
Singarajah joined Scripps Networks in 2014 as Head of Distribution and Ad Sales, Asia-Pacific, responsible for developing strategies to continue growing distribution and building our regional and local ad sales business. Since joining, Singarajah has overseen the expansion of HGTV in the region and considerably strengthened the regional and local ad sales businesses.