Bitmovin, an encoding, player and analytics provider and co-creator of the MPEG-DASH video streaming standard, has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organisation working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web.
As a member of the Alliance, Bitmovin will collaborate with industry players in pursuit of an open and royalty-free AOMedia Video codec, AV1. Bitmovin has actively worked in video and streaming standardisation and has driven standards from inception to implementation. Bitmovin’s founders co-created the MPEG-DASH streaming standard used by Netflix, YouTube, and many others, and is responsible for over 50 per cent of peak US internet traffic.
“We are very excited to be joining the Alliance for Open Media and to be the first company to integrate the AOMedia Video codec, AV1, into our products supporting both live streaming and video-on-demand,” said Stefan Lederer, CEO of Bitmovin. “This alliance exemplifies our focus on being a first mover in the video streaming domain and we look forward to working with the other members to deliver a next-generation video format.”
“We’re pleased to welcome Bitmovin to the Alliance for Open Media, reflecting the importance of video encoding and player providers’ engagement to achieve broad industry adoption,” said Gabe Frost, Executive Director, the Alliance for Open Media. “We look forward to Bitmovin’s contributions to this significant initiative, which will open the door to a new era of openness and interoperability for internet video.”