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BBC Study: Consumers unconvinced by VR future

July 21, 2017

The BBC has revealed it undertook a research programme into VR encompassing market sizing, a mix of existing ‘media needs’ research and a longitudinal ethnographic study. The Corporation recruited teens and adults from across the UK who were interested in VR but had little experience with it, giving each of them each a mid-range mobile VR headset for three months.

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Categories: Articles, Consumer Behaviour, Content, Research, VR