Advanced Television

64% of US homes have SVoD service

July 24, 2017

Consumer research from Leichtman Research Group (LRG) finds that 64 per cent of all US households have a subscription video on-Demand (SVoD) service from Netflix, Amazon Prime, and/or Hulu – up from 47 per cent in 2014. Among those who have an SVoD service, 51 per cent have more than one of these services – up from 35 per cent in 2014.

Use of SVoD has also increased in recent years. Daily, 29 per cent of all adults stream an SVoD service – up from 16 per cent in 2015. Younger adults are the most active streamers, with 51 per cent of all ages 18-34 streaming an SVOD service daily – up from 33 per cent in 2015.

These findings are based on a survey of 1,207 households nationwide and are part of a new LRG study, Emerging Video Services XI. This is LRG’s eleventh annual study on this topic.

Other findings include:

  • 62 per cent of pay-TV subscribers have an SVoD service — compared to 72 per cent of pay-TV non-subscribers with a TV
  • 83 per cent with an SVoD service have Netflix
  • 75 per cent with Netflix also have a pay-TV service – compared to 85 per cent in 2012
  • 43 per cent of adults watch video on non-TV devices (including home computers, mobile phones, iPads, tablets, and eReaders) daily – up from 33 per cent in 2015, and 18 per cent in 2012
  • 74 per cent of adults who watch video on mobile phones usually watch video on their mobile phones at home, and 87 per cent of those who watch video on an iPad/tablet or eReader usually watch at home

“Nearly two-thirds of all households now have an SVoD service, and over half of this group has more than one of the major SVoD services,” said Bruce Leichtman, president and principal analyst for LRG, “With the increased prevalence of SVoD in consumers’ households, 29 per cent of adults now stream an SVoD service daily, up from 16 per cent just two years ago.”


Categories: Articles, Markets, Premium, Research, VOD