RTL AdConnect, the international sales house of RTL Group, has signed an exclusive contract with StyleHaul’s men’s lifestyle network, Hauk. With this new partnership, RTL AdConnect wants to give international advertisers direct access to the sought-after target audience of men aged 16-34 years by offering powerful, innovative campaigns with influencers.
Hauk, launched in May 2016 by StyleHaul, the contemporary influencer marketing agency, is home to 120 channels dedicated to men’s lifestyle, sports, gaming and humour content. Hauk captures over 1.2 billion monthly views with 70 creators.
“We are really excited by the response of both the community and advertisers to Hauk in influencers who have traditionally created content in other verticals are now expanding to men’s lifestyle content and developing a more dimensional platform for advertisers to engage with,” said Stephanie Horbaczewski, Founder & CEO of StyleHaul.