The pay-TV market in US fell to 0.1 per cent to reach 100.2 million subscribers in the second quarter of 2017 compared to the previous quarter. However, linear OTT pay-TV continue to add subscribers (+49.6 per cent with 4.4 million subscribers) and thus contribute to the prevention of the global trend of market erosion that started several quarters ago.
The traditional pay-TV market (cable, DTH and IPTV) fell to 1.59 per cent in the second quarter of 2017 to arrive at less than 96 million subscribers, finds Dataxis research,
Linear OTT began to compensate for the loss of subscribers for the pay-TV market as from the end of 2016, occupying a growing proportion with respect to classical technologies. The actors of OTT pay-TV are becoming more numerous and several traditional operators have players in this technology. For example, DISH entered with Sling TV in 2015 and DirecTV with DirecTV Now in 2016, while Charter and Century Link launched this technology in the second quarter of 2017. Along with these classic actors, they face competition from new pay-TV players such as PlayStation Vue and YouTube TV.