IMDA, Mediacorp launch $3m content development fund
October 6, 2017
The Infocomm Media Development Authority (IMDA) and Mediacorp have launched a new Content Development Fund (CDF) to reinvigorate, refresh and raise the quality, innovativeness and creativity of public service broadcast (PSB) content on Mediacorp’s platforms.
The three-year fund will provide seed money to local content creators to pilot and test new concepts and formats. It aims to encourage experimentation and the use of cutting-edge technologies to create engaging and meaningful content.
The CDF is open to Singapore-registered companies only and will be managed through an open Call-For-Pitch process. Projects funded under the CDF should cater to local audiences of Mediacorp channels and platforms, including TV and digital. These include Channel 5, okto, Channel 8, Suria, Vasantham, Channel NewsAsia, and Toggle.
Angeline Poh, Assistant Chief Executive (Industry Development), IMDA said, “By harnessing the value of technology and combining it with expert storytelling techniques, we can reinvent the way stories are told. Through the Content Development Fund, we aim to encourage creative individuals to think out of the box, try out new content formats and technology that will keep our local public service content exciting for Singaporean audiences in this digital age. We look forward to seeing many innovative ideas emerge.”