SVoD subscriptions are forecast to reach 546 million by 2022; double the 263 million recorded by end-2016, according to Digital TV Research’s Global SVoD Forecasts report, which covers 621 platforms in 138 countries.
Subscriptions in the Asia Pacific region will overtake North America in 2017. Asia Pacific will account for 43 per cent of global SVoD subs by 2022, with North America supplying 31 per cent. These proportions were 35 per cent and 43 per cent respectively in 2016.
According to Simon Murray, Principal Analyst at Digital TV Research, Netflix’s dominance of global SVoD is falling – from a third the global subscribers in 2016 to a quarter by 2022. “However, the company will enjoy considerable growth – adding 28 million subs between 2017 and 2022,” he advised.
Netflix’s share of global SVoD revenues will fall from 45 per cent in 2017 and to 40 per cent by 2022. Despite the falling market shares, Netflix’s revenues will increase by 55 per cent between 2017 and 2022. Total global SVoD revenues will more than double from $17 billion (€4.55) in 2016 to $41 billion in 2022.