BBC Worldwide and E-vision have concluded the first content agreement with E-Vision – a fully-owned subsidiary of Etisalat – the Middle East’s leading telecommunications operator, for its SVoD service.

The agreement delivers a broad range of content to Etisalat’s SVoD customers including Golden Globe winning drama Wolf Hall, natural history series Wild Mexico, classic comedy Some Mothers Do ‘Ave ‘Em and preschool titles Hey Duggee alongside ratings hit Go Jetters and Sarah & Duck, and many more.

Natasha Hussain, Vice President and General Manager for the Middle East and Mediterranean region, BBC Worldwide says, “MENA is one of the fastest growing online markets in the world, with changing viewing habits among data-savvy consumers. Everyone wants convenient, quick access to world-class entertainment. BBC Worldwide is delighted to be answering this need by bringing the very best of premium British content at pace, directly to E-Vision clientele, including eLife TV subscribers.”

CEO E-Vision, Humaid Sahoo said: “We are delighted to continue to enhance our content offering by partnering with BBC Worldwide. This first agreement with BBC Worldwide aims to be the start of a long partnership with a world-class content house.”

VP of Home Product Marketing for Etisalat UAE, Jonathan Haysom added: “Our award-winning eLife TV service continues to expand its content horizons and solidify itself as the biggest entertainment hub in the UAE. eLife TV customers will now enjoy more cutting-edge dramas, immersive documentaries and compelling children’s content that the BBC is famous for.”

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