Samsung, Insight TV partnership
October 17, 2017
Nick Snow @ MIPCOM
Samsung Electronics and Insight TV are partnering to bring premium Ultra-HD and High Dynamic Range (HDR) content from Insight TV to Samsung TV PLUS viewers in Europe.
Through this new partnership, Samsung Smart TV users will be able to access up to 500 hours’ worth of original UHD content, featuring sports, entertainment and lifestyle programming, through the service’s interface. The content will be free of charge for Samsung TV PLUS users and will be available in France, Germany, Italy, Spain and the UK from early 2018.
“Samsung TV PLUS makes it easier for consumers to discover their favourite premium content, and what’s more, we offer original UHD HDR content for free,” said Heeman Lee, Vice President of the Visual Display Business at Samsung Electronics. “Partnering with Insight TV, we are very happy that we can continue to expand our UHD HDR content offerings to raise the viewing experience in consumers’ homes.”
“We’ve had a fantastic year expanding the Insight TV service and brand across the world and this announcement further highlights our commitment to our community,” said Insight TV’s CEO Rian Bester. “We’re delighted to announce this news at MIPCOM and look forward to sharing further announcements regarding new shows, distribution deals and content sales during the coming weeks.”