For the second consecutive quarter, long-form content — greater than 20 minutes in length — now represents the majority of time spent watching video across all screen sizes, with mobile devices being the platform of choice between 2.4 to 3.3 times more than personal computers, according to Ooyala’s most recent Video Index report.
In Europe, Middle east and Africa (EMEA), mobile plays represent 57.7 per cent of all video plays, up from just 54.1 per cent per cent in Q1. Longer long-form viewing is still rising, with EMEA averaging 66+ minutes of viewing on tablets.
By device, data finds long-form content now represents:
82 per cent of all time spent watching video on tablets, also up slightly from 81 per cent in Q1;
53 per cent of all time spent watching video on computers, down from 65 per cent in Q1;
53 per cent of all time spent watching video on smartphones, marginally down from 55 per cent in Q1.
”Today’s video consumers are looking to complement, or replace, their traditional video entertainment sources; driving the increasing amount of original content that is being pushed over the top to audiences who want it when, where and on any device they choose,” said Ooyala Principal Analyst and Strategic Media Consultant, Jim O’Neill