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Nielsen estimates Stranger Things 2 numbers

November 3, 2017

US ratings service Nielsen, which began measuring Netflix viewership in August, says some 15.8 million American viewers watched the first episode of Stranger Things season 2 by October 29th, its third day of release. That put it slightly ahead of the total for the season 8 premiere of AMC’s The Walking Dead over its first-three-days period.

Nielsen also estimates that 361,000 US subscribers binged all nine episodes of Stranger Things 2 on the day of release.

Netflix has never shared viewing figures and routinely disputes ratings estimates as inaccurate. But nonetheless, Strangers Things seemingly continues to be a phenomenal success for Netflix, and numbers will continue to shoot up as the weeks go by.

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