During October 2017, the Arab Advisors Group examined 975 fully operational FTA satellite TV channels targeting the Arab World, to research their online presence. Of the analysed stations, 53.6 per cent (523 channels) had online presence. With the increasing adoption of Internet in the Arab World, many channels in the Arab TV industry have established an online presence.
The Arab Advisors Group analysis revealed that the majority of channels with an online presence have enhanced portals that include a wide range of advanced interactive services, such as: online advertising, forums, online shopping, search engines, live streaming, etc.
“The results show that a majority of the 499 channels that have online presence lean more towards an enhanced online presence. Furthermore, 38.1 per cent of channels with an online presence generate online revenues from their supporting online presence through methods that include online advertisement and online shopping, among others,” commented Hiba Al Atiyat, Arab Advisors Senior Research Analyst.
“Almost 60.6 per cent of the satellite channels have online presence for promotional purposes only and do not aim at generating online revenues. 37.3 per cent of the channels that have online revenue generating features have an enhanced online presence,” added Al Atiyat.