YouTube is introducing tougher rules for publishers who want to monetise their videos on the platform. The Google-owned site has also announced that staff will now manually review all clips before they are added to a premium service that pairs big brand advertisers with popular content.
The moves follow advertiser boycotts because of ‘extreme’ content and a controversial vlog that featured an apparent suicide victim.
There will be a stricter requirement that publishers must fulfil before they can make money from their uploads. Clips will no longer have adverts attached unless the publisher has at least 1,000 subscribers and more than 4,000 hours of their content viewed by others within the past 12 months
YouTube said that this represented a “higher standard” than the previous requirement of 10,000 lifetime views, which was introduced nine months ago.