Advanced Television

Intertrust, Jadooz bring VR to Indian cinemas

January 18, 2018

Intertrust, a provider of digital rights management and secure content delivery solutions, and Jadooz, a provider of Virtual Reality content, have announced a partnership to bring the first of its kind VR entertainment to cinemas in mid-size cities across India. Jadooz VR will use Intertrust Kiora, an all-in-one offline content delivery platform that will bring first-run movies to cinemas to create a novel entertainment destination for movies and gaming.

“The main inhibiter to VR adoption is poor connectivity,” said Anahita Poonegar, General Manager, India at Intertrust. “Audiences exposed to HD TV quality expect VR content to have close to zero latency. Jadooz has an innovative solution that focuses on ensuring a great user experience for these audiences, and Kiora helps them deliver this novel customer experience.”

Co-Founders, Rahul Nehra and Rajat Ojha added, “Jadooz will transform the way entertainment is consumed across emerging markets and will bring the world of HD-VR-AR-MR within arm’s length of a common man. We are excited about our partnership with a global leader like Intertrust and we look forward to bridging this entertainment divide together.”

Categories: Articles, VR