Advanced Television

Intertrust, Bitmovin secure media player partnership

September 29, 2017

Computing products and services specialist Intertrust Technologies Corporation and video infrastructure provider Bitmovin have agreed a strategic partnership centred around Intertrust’s ExpressPlay media monetisation and content protection platforms. Together, Intertrust’s cloud-based platforms and Bitmovin’s end-to-end content delivery solution provide customers (such as media companies and broadcasters) with a one-stop solution for content protection and monetisation.

Bitmovin offers a video player solution for Web and mobile devices as well as cloud-native video encoding software that runs anywhere. Intertrust’s ExpressPlay combines Intertrust’s multi-DRM service with Personagraph, Intertrust’s consumer data platform, creating a value proposition for broadcasters who wish to deploy and monetise protected video streams via paid distribution or advertising.

The partnership provides a one-stop solution enabling digital business models including sell-through and subscriptions, and end-to-end ad insertion into protected premium content streams. The solution supports both client player and server-side ad insertion as well as integrations with demand-side platforms and exchanges. It offers robust ad tracking mechanisms that are resilient to ad blocking. It also includes comprehensive audience intelligence without requiring clients to share any first party data. The ExpressPlay DRM platform supports all popular DRM formats including Open Standard Marlin DRM, Microsoft PlayReady, Apple FairPlay, Adobe Access, and Google Widevine.

“We’re living in an incredible time for Internet media distribution,” said Talal Shamoon, Intertrust chief executive officer. “Broadcasters, operators, and device makers now have great options for encoding, content distribution, advertising, and digital rights management – we’re thrilled to partner with Bitmovin to provide a unified end to end solution for this market”

“Intertrust’s legacy of innovation, and its contributions in the areas of content protection and monetisation are globally recognised” said Stefan Lederer, co-founder and CEO of Bitmovin. “Making paid distribution and advertising work for millions of viewers, across hundreds of platforms isn’t easy, not to mention the complexity of streaming premium quality video to these viewers over available bandwidth. That’s where Bitmovin comes in. Our proven technology eliminates all the back-end complexity to reach those devices, saves bandwidth and lets Intertrust enable digital business models for premium and ad-supported content.”

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