For the fourth year in a row German supermarkets Aldi and Lidl fill the top spots on YouGov BrandIndex’s list of the top 10 UK brands, with streaming service Netflix third, rising three places from last year’s list, overtaking BBC iPlayer (fourth) in the process.
YouGov BrandIndex measures the public’s perception of brands on a daily basis across a range of measures. The annual rankings are compiled using Buzz scores from across all 52 weeks of last year. Buzz scores measure whether people have heard anything good or bad about a brand during the previous two weeks.
“Both Aldi and Lidl continue to adapt their offering evolving from being seen the ‘cheap’ option to projecting themselves as offering both value and, increasingly, quality,” advised Amelia Brophy of YouGov. “Arguably the big story of this year’s top ten is the increasing power of Netflix. Jumping above BBC iPlayer is significant as it indicates how effective it has been in delivering its ‘quality original content’ message to both new and existing viewers. That Netflix has leapt into third place is impressive as it is the first time since 2014 that BBC iPlayer has been outside the top three.”