Advanced Television

Connekt launches voice activation

February 1, 2018

Connekt, the AI-driven technology company transforming TV advertising for the connected world, is preparing for remote-less future by adding voice capabilities to its linear TV ad engagement solution. Now, viewers with Google Home devices can interact with brands that are featured on TV and purchase goods using only their voices.

“Voice is the new UI, and it will change how we perform everyday household activities, including watching TV,” said Tripp Boyle, senior vice president for Connekt. “We’re getting out ahead of this shift by allowing viewers to interact with brands’ TV ads and content – including buying products featured in an enhanced ad using their voice-enabled Google Home devices.”

Categories: Advertising, Articles, Middleware