Fox, ESPN dominate pay-TV sport in LatAm
April 6, 2018
According to Dataxis estimates, Fox Sports and ESPN respectively reach a global penetration of 34 per cent and 31 per cent over the total number of TV households in Latin America for 2017.
In all the countries studied, except in Brazil and Venezuela, ESPN and Fox Sports have the highest penetration rates among all sport pay-TV channels. These rates are equivalent to pay-TV penetration over TV households, which means that Fox Sports and ESPN are available in the basic offers of almost all pay-TV operators. In Argentina, Chile, Mexico and Uruguay, the penetration over TV households is higher than 60 per cent.
On the other hand, Brazil relies on local offer, free to air and paying, (Esporte Interativo and SportV) while Venezuela relies on free to air offer (Meridiano Televisión) and the penetration levels are, in both countries, much higher than ESPN and Fox Sports’ ones.
Fox Sports is part of Fox Network Group and ESPN is part of ESPN Inc, a subsidiary representing 80 per cent of the Walt Disney Company.