Sixty-five SVoD platforms are currently available in France, a three-fold increase over 2010, according to a joint study released at the Cannes Film Festival by TV regulator CSA and funding body CNC.
However, the more successful platforms are those who invest important financial means into content. Accordingly, the dominant platforms are Netflix with 3,5 million subscribers and Amazon Prime video at 3 million.
At the time of the study, Netflix’s library accounted for 2,576 titles, twice as many as those of the Canalplay and SFR Play services. By genres, feature films are a boost for subscriptions as they represent more than half of the catalogues of mainstream platforms.
Over the last seven years, the SVoD market in France has shown an exponential growth, multiplying nine-fold since 2012. In 2017, the market increased by 91 per cent to €249 million into a €1 billion global video market, with 50 per cent coming from VoD. France’s 10 per cent penetration rate remains however quite weak compared to other Euro countries such as the UK at 40 per cent.
The study adds that despite a growing number of subscribers, who usually have access to other audiovisual offerings too, the TV screen remains the primary screen for SVoD consumption.