Media and entertainment metadata provider Gracenote, a Nielsen company, is helping to enhance the experience for TV viewers who use new Virtual Multichannel Video Programming Distributor (vMVPD) services. A new TV metadata and electronic programme guide (EPG) solution from Gracenote enables Smart TV and streaming device manufacturers that offer live TV streaming services to make their linear and on-demand content more searchable and discoverable.
To meet the evolving needs of TV viewers, many of the world’s top streaming device, gaming console, Smart TV and other consumer electronics (CE) makers are now providing access to subscription-based vMVPD services alongside their own video-on-demand catalogues. However, users of these services often face challenges searching for and finding the live news, sports and must-watch TV programming they love based on availability across different video streaming apps and on-demand libraries.
For example, fans of network TV programmes have multiple options for tuning in to their favourite sitcoms or dramas. While new episodes are available on live linear TV through vMVPD services, back episodes can be watched on-demand through network TV apps and Over-the-Top providers. Gracenote’s new data solution makes it possible for streaming services to present all available show episodes to viewers in one unified search result. By making it easy for fans to find and watch the programming they are interested in, Gracenote helps its customers optimize the viewing experience.
“Gracenote’s mission is to help providers from all areas of the TV ecosystem make it easy for their end users to connect to great content,” said Simon Adams, General Manager of Video and Sports at Gracenote. “Our newest data solution, designed for cable and satellite operators who offer virtual services as well as standalone OTT providers, bridges the best of live linear programming with on-demand libraries to make content easier to find and watch across platforms. By empowering all players in the market to deliver outstanding user experiences, Gracenote is helping them stay ahead of shifting viewing habits and position themselves for success.”
Leveraging this latest Gracenote solution, vMVPDs can now deliver rich TV search and discovery experiences built around up-to-the minute live TV schedules and stunning TV and movie imagery. Gracenote IDs link programming across platforms and surface TV shows and movies in unified search results that cover linear broadcast and cable as well as on-demand availability.