MENA SVoD players struggle to compete with Netflix

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The MENA region will have 20.8 million SVoD subscribers by 2023, up from the 5.22 million recorded by end-2017, according to Digital TV Research.

From the 20 countries covered in the Middle East & North Africa OTT TV & Video Forecasts report, Turkey will remain the leader by some distance, with 6.72 million subscribers by 2023 – or a third of the region’s total.

Simon Murray, Principal Analyst at Digital TV Research, said: “Netflix is dominant across the MENA region. This is partly because it operates in more territories than its Arabic competitors – it has significant subs bases in Israel and Turkey. However, its success is down to more than geographic reach. The global appeal of its original content has spread throughout the region.”

From its regional total of 7.41 million, Netflix will have 3.57 million subscribers in Arabic-speaking countries by 2023. This is higher than its nearest rival Starz Play (2.80 million).

The top eight multinational platforms (Netflix, Amazon Prime Video, Icflix, Starz Play, Iflix, Wavo, beIN Connect and Shahid Plus) will account for three-quarters of the region’s SVoD subscribers by end-2023, up from 56 per cent in 2017. Extracting Israel and Turkey, these eight platforms will retain 91 per cent of SVOD subscribers.


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