German sports club Borussia Dortmund has relaunched its own OTT platform, BVB-TV. The club’s new partner and end-to-end solution provider, Sportradar, will provide fans with a platform that hosts both free video content, as well as a subscription service for premium content, which is accessible for €1.99 per month.
The OTT platform will also host Borussia Dortmund’s friendly matches live and will showcase exclusive footage related to the Borussia players. The new platform’s premium content will include full match replays and game highlights, immediately after the final whistle, as well as behind the scenes programming, with a minimum average of one new video uploaded every day.
Following a three-month period conceptualising and rolling out the service, Sportradar will provide to Borussia Dortmund all components of its end-to-end OTT solution. This includes a front-end user experience aligned with the Borussia corporate identity, stable video management system, full content delivery into different BVB output channels, such as web, mobile, social media and content syndication to BVB’s main club TV sponsor, Deutsche Telekom.
Using Sportradar’s data expertise, all replays on BVB-TV will include user-friendly access to a range of statistics and functionalities. This will deliver all the insights of a second screen experience, right on the platform’s primary screen, including cue-point indication for the game’s most important events, as well as dynamic stats overlays, which are synchronised minute by minute.
“At our club, we love to provide our fans with the most engaging ways to connect with our matches and our players,” explained Carsten Cramer, Borussia Dortmund’s CMO. “The best fans deserve the best. We revisited our OTT platform and decided we wanted more from it. Sportradar really captured our imagination, and we are excited to be rolling out this new and improved BVB-TV offering for the new season.”
“It is a true honour for us to cooperate with Borussia Dortmund on their new BVB-TV,” declared Rainer Geier, Managing Director OTT, at Sportradar. “When we were initially tasked by Borussia Dortmund to create their premium Club-OTT, we were confident, based on our 15 years’ experience in the sports streaming market. Now, as the official launch has been accomplished, we cannot wait to see what the ‘Yellow Wall’ will make of this content and platform. Borussia fans, no matter where and how they access BVB-TV, will have access to content and insights that no other team’s fans can get. We love taking fans of innovative clubs deeper into the fabric of these teams and players, based on Sportradar’s unique OTT capabilities to combine audiovisual content and sports data seamlessly.”