XUMO, the US live OTT service, has released growth metrics for its free streaming TV service, reporting a rise in viewership of 325 per cent and a 90 per cent increase in user consumption over the past year.
Underscored by this traction, XUMO also announced the launch of 6 additional premium channels across 4 new content partnerships with Eleven Sports, ATTN:, Endemol Shine Group, and Genius Brands. The new programming fortifies the company’s current offering of over 140 channels, including 12 genres — available in 30 million U.S. households and beyond.
“We attribute XUMO’s tremendous success to several factors — a focus on delivering free, best-in-class content to a rapidly expanding consumer base, and by providing significant opportunities to advertisers who leverage our insights to engage highly segmented audiences in more targeted, measurable ways,” noted Colin Petrie-Norris, CEO at XUMO. “The demand for and opportunities in streaming television will continue to surge as barrier-breaking services like XUMO challenge traditional models while giving consumers exactly what they want.”