Netherlands: Ziggo, KPN customers pay most for triple play

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Over a third of the Dutch households that are triple play customers at Ziggo (35 per cent) and KPN (34 per cent) spent more than €70 per month on their package in the second quarter, according to Telecompaper’s Triple Play Insights 2018 Q2 report.

Ziggo was the most dominant presence on the premium triple play market, with a share of 56 per cent in the €50-60 per month segment. Its share went even higher, to 61 per cent, for the more expensive segment of above €70.

With heavyweights Ziggo and KPN, there is little space at the top for the other, smaller, providers on the triple play market. Telfort only comes into the picture as a brand in the €40-50 segment, with a market share of 10 per cent in the quarter. Tele2 Netherlands, T-Mobile Netherlands and Online.nl did particularly well in the €20-50 segments, though KPN and Ziggo were here also the biggest players.

Over half of all triple play subscriptions (55 per cent) were purchased online in Q2, followed at a distance by the telephone channel (19 per cent). Notably. KPN customers went often to stores to get their subscription: 32 per cent versus the 18 per cent market average. For regional player Delta, 80 per cent of customers used the online channel.


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