Sports media technology services company Deltatre has entered a definitive agreement to acquire Massive Interactive, an OTT software company, for a fee of $127 million (€111.1m).
Massive’s next-generation user interface and audience engagement technology add a valuable new dimension to Deltatre as end-user-experience (UX) has become a difference-making resource for digital media growth. Massive will operate as a division of Deltatre which will have 18 offices worldwide, and nearly 1000 full-time staff, at close.
Massive’s UX management console, ‘AXIS’, underpins sports and entertainment OTT streaming services for the BBC Worldwide, Bell Media, Channel 5, Telecine, Sony Pictures Television, DR and numerous other high-profile clients. It is a valuable addition to ‘Amplify’, Deltatre’s sophisticated OTT platform and completes the most advanced end-to-end OTT product suite for all media. Amplify is currently serving the ATP’s Tennis TV, NFL Game Pass Europe, Juventus Pass, FINA TV, and several others.
“This shift to OTT is accelerating throughout the world, and the ability to customise individual viewing experiences and create genuine consumer engagement is vital to the movement. Massive’s next-generation user interface and audience engagement software are proven to drive ARPU,” said Giampiero Rinaudo, Deltatre Co-Founder, and CEO. “The acquisition strengthens our leadership positions and expands us both globally and into important growth areas. Massive is a brilliant company and a fine addition for Deltatre.”
“Deltatre is one of the most prominent and experienced technology companies in the world of live sport and therefore the ideal partner to help accelerate our global growth strategy,” said Ron Downey, Massive Co-Founder, and CEO. “The integration of our targeted UX platform, Massive AXIS, with Deltatre’s robust product portfolio will combine to offer our customers a highly scalable, quick-to-market solution that drives engagement and increase the profitability of over-the-top video services. We are also very impressed with Deltatre’s people and culture and feel that we share the same values. By coming together, we are creating a business that will undoubtedly be the leading B2B vendor for live and OTT video platforms globally.”