Comscore, the US measurement and analytics company, has revealed that AMC Networks, the entertainment company, and A&E Networks, the global content company, are the newest beta partners for Comscore Campaign Ratings (CCR). CCR is Comscore’s cross-platform video advertising measurement solution.
“In a convergent television environment, it’s critical for us to measure and understand our audiences and the overlap between platforms,” said Tom Ziangas, SVP Research at AMC Networks. “This product addresses our advertisers’ core need to quantify unduplicated audiences, as well as allows us to better articulate our strengths across linear TV and digital.”
The Comscore Campaign Ratings beta programme launched in September oin consortium with 12 leading media brand partners.
“We are thrilled to broaden our Ratings beta programme with the addition of AMC Networks,” said Bryan Wiener, CEO of Comscore. “Our partnership with leading media properties, like AMC, signifies a widespread demand for more sophisticated, unduplicated cross-platform measurement. We look forward to continuing our role as a trusted, third-party measurement partner to help our customers grow their businesses.”
“As consumers are engaging with History, Lifetime and A&E programming across multiple platforms, it is important that we understand and measure the impact of advertising,” said Don Robert, EVP Research, at A+E Networks. “Our goal is to measure the unduplicated audience across linear TV and digital platforms so that no audience is discounted.”