Findings from research and analysis firm Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 975,000 net video subscribers in 3Q 2018, compared to a pro forma loss of about 410,000 subscribers in 3Q 2017.
The top pay-TV providers now account for about 90.3 million subscribers – with the top six cable companies having 47.1 million video subscribers, satellite TV services 29.9 million subscribers, the top telephone companies 9.1 million subscribers, and the top Internet-delivered (vMVPD) pay-TV services 4.2 million subscribers.
Key findings for the quarter include:
“Overall, the top pay-TV providers lost about 975,000 subscribers in 3Q 2018. This marked the most net losses ever in a quarter for the pay-TV industry,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group. “Satellite TV services had more combined net losses in 3Q 2018 than in any previous quarter. These net losses were largely driven by corporate strategies focused on acquiring and retaining more profitable subscribers (as well as a programming carriage issue between DISH and Univision). A related emphasis on improving the profitability of the satellite TV company’s Internet-delivered flanker brands reduced net quarterly adds in the segment, resulting in vMVPDs not helping to mitigate overall pay-TV losses to the degree they had in recent quarters.”
|Pay-TV Providers||Subscribers at end of 3Q 2018||Net Adds in 3Q 2018|
|Total Top Cable||47,122,721||(244,291)|
|Satellite Services (DBS)|
|Total Top Phone||9,063,000||(79,000)|
|Total Top vMVPD||4,228,000||75,000|
|Total Top Providers||90,324,721||(974,291)|
Sources: The Companies and Leichtman Research Group, Inc.
Internet-delivered (vMVPD) does not include PlayStation Vue, Hulu with Live TV, or YouTube TV, which do not publicly report subscribers.