100+ partners activate Smart TV with Connekt
December 19, 2018
Connekt, an innovative technology company activating smarter TV experiences, has announced that more than 100 carriers, content and media companies, as well as cross-device advertisers, partnered with the company during the third quarter of 2018. The growth is attributed to a strong demand for the smart TV ad, content and commerce opportunities that Connekt’s patented platform provides to its many stakeholders.
The attribution is supported by Connekt’s research and growth in market share, shown by a 500 per cent increase in year-over-year ad revenue. The strongest growth the company is seeing occurs across the sales of its smarter TV solutions, including live linear ad enhancement, in-ad voice engagement, dynamic content and commerce solutions.
“Connekt is proud to power the smarter TV solutions our partners need to drive success,” said Mike O’Donnell, CRO for Connekt. “The positive attention we’ve received this past quarter is a strong reflection of the value that Connekt brings to the market, and we are excited to announce a strong mix of new TV, voice activation and e-commerce offerings as we help our partners charge ahead in the new year.”