Advanced Television

Analysis: Apple’s Samsung partnership ‘major strategy shift’

January 18, 2019

In research and consulting firm Futuresource’s perspective report, Battle for the Living Room,  published before Christmas, it stated that Apple was to make a big play in TV in 2019, highlighting that: “Apple’s Achilles’ heel to date has been its lack of reach on the big screen in the living room, where most premium content is consumed. A closed approach to licensing iTunes has meant that the only practical solution to watch iTunes acquired content on a TV is through its Apple TV streamer.”

Just six days into 2019 and Apple emphatically

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