Analysis: Apple’s Samsung partnership ‘major strategy shift’

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In research and consulting firm Futuresource’s perspective report, Battle for the Living Room,  published before Christmas, it stated that Apple was to make a big play in TV in 2019, highlighting that: “Apple’s Achilles’ heel to date has been its lack of reach on the big screen in the living room, where most premium content is consumed. A closed approach to licensing iTunes has meant that the only practical solution to watch iTunes acquired content on a TV is through its Apple TV streamer.”

Just six days into 2019 and Apple emphatically

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