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France: Netflix, Amazon challenging in primetime

January 31, 2019

From Pascale Paoli-Lebailly in Paris

SVoD usage has been challenging primetime TV shows in France, with more than 60 per cent of SVoD viewing in 2018 happening in prime time or later in the evening, according to an annual study conducted by NPA Conseil and Harris Interactive. Some days, SVoD takes an equal share with linear TV channels.

The growth of SVoD platforms has been

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Categories: Articles, Catch Up, Consumer Behaviour, OTT, Pay TV, Premium, Research, VOD