SAT>IP Alliance hires Platform Communications
February 12, 2019
The SAT>IP Alliance, a global satellite industry group, has appointed Platform Communications to help drive the uptake of a key technology standard that will shape the future of TV experiences.
The SAT>IP Alliance brings together leading satellite operators, manufacturers, broadcasters and service providers, including Arcadyan, Eutelsat, HISPASAT, Irdeto, MaxLinear, NAGRA, Panasonic, SES, Verimatrix and Zinwell. The group supports the use of SAT>IP technology as a way for satellite TV providers to deliver content to any TV screen, smartphone, games console or tablet in the home. SAT>IP enables a totally seamless multi-screen TV experience without using a home broadband connection. This reduces operator costs and enables advanced, multi-screen consumer services – even in locations where broadband is not reliable enough to handle live, high-definition video.
Platform Communications will support the SAT>IP Alliance with media and influencer relations, content creation and social engagement. The team will be led by Platform Director David Lawrence.
Thomas Wrede, President of the SAT>IP Alliance said, “Platform has unrivalled understanding of the global broadcast and satellite industry. Its team really stood out for its creative and strategic approach to helping us build momentum for SAT>IP amongst the global satellite business.”
Gay Bell, CEO at Platform Communications said: “We’re very excited to be selected to help an industry body that has brought together a who’s who of the global satellite business. SAT>IP has potentially huge implications for helping satellite providers deliver innovative experiences and compete for subscribers.”