Advanced Television

Captain Marvel helps fill IMAX cinemas

March 12, 2019

By Chris Forrester

Captain Marvel generated $36 million for IMAX theatres on the movie’s opening weekend, and represented the best-ever attendance for a March opening, and the 5th biggest in IMAX history.

With this past weekend’s results, the Marvel Cinematic Universe has now crossed $1 billion in box office revenues for IMAX.

Domestically, Captain Marvel grossed $14.1 million on 411 IMAX screens marking IMAX’s second biggest March opening, and 9 of the Top 10 grossing theatres were IMAX locations.

“IMAX is honoured to be part of the spectacular performance of Captain Marvel, the biggest superhero origin story opening in IMAX history that has earned its rank among the highest-grossing IMAX openings ever,” said IMAX CEO Richard Gelfond. “Captain Marvel marks an incredible start to what is shaping up to be a very strong 2019 lineup and sets the stage for the highly anticipated Avengers: Endgame, which was shot entirely with IMAX cameras.”

International IMAX weekend results for the film reached $22 million from 964 international sites and set new records including IMAX’s best international Marvel opening and IMAX’s second biggest international opening of all-time. In China alone, IMAX reported $10.4 million from 603 screens representing IMAX’s biggest March opening in the market. 9 of the top 10 Captain Marvel locations in China were IMAX theatres. The film also delivered all-time biggest IMAX openings in 12 international territories, including Germany, Ukraine, India and Puerto Rico. The film is scheduled to open in Japan on March 15th.

Top 5 IMAX Global Opening Weekends:
1) Star Wars: The Force Awakens
2) Jurassic World
3) Avengers: Infinity War
4) Star Wars: The Last Jedi
5) Captain Marvel

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