Kaltura, the video technology provider, and 3 Screen Solutions (3SS), a provider of software solutions for STB and multiscreen digital entertainment, have jointly announced the launch of a new solution to empower operators to rapidly launch targeted and personalised Cloud TV services.
The collaborative solution brings together Kaltura’s successful Cloud TV Platform, with its machine learning enabled Targeted TV technology, with 3SS’ 3READY front end including highly adaptable UI/UX. The result is a pre-integrated offering which will help content owners, broadcasters and network operators to launch customised, branded IPTV and OTT multiscreen services faster than previously possible.
“We are excited to bring together our Targeted TV offering with the innovative 3READY solution from our partner 3SS,” said Dr. Shay David, Kaltura Co-founder, President and General Manager, Media and Telecom. “This partnership provides marketers with ground-breaking tools for targeted in-app campaigns and UI adaptability that help increase retention and monetisation. The ability to deliver flexible data-enriched TV experiences tailored for each user has moved from dream to reality, and will redefine how people, and our industry, think of Cloud TV,” he added.
“Today’s market is highly competitive, and knowing how to stand out from the crowd is essential,” added Kai-Christian Borchers, Managing Director of 3SS. “The challenge of achieving this objective in a timely fashion is further compounded by complex technical decisions. Through our partnership with Kaltura, we are taking the uncertainly out of launching new Cloud TV services,” he added. “With our joint offering, the game has changed; providers can start earning revenues faster, using trusted, world-class technology, and provide loyalty-enhancing personalized services to their valued subscribers.”