Virgin Media is bringing all of its services together for the first time in one bundle. As part of the new bundle line-up, available immediately, new and existing customers can receive broadband speeds of up to 500Mbps, add a mobile SIM to any broadband bundle, and build their own personalised TV service with a choice of new channel packs – which can be changed every month.
By bringing together broadband, TV, mobile and landline products, Virgin Media says its customers have greater flexibility and choice to take the services they really want, with the new bundles offering the best value when all four services are combined.
Virgin Media’s Chief Operating Officer, Lutz Schüler, said: “We’re combining the UK’s fastest widely available broadband speeds with a superfast 4G mobile network that’s faster on average than Vodafone, 02, Three and Sky, and a top-notch TV line-up to give Virgin Media customers greater choice, flexibility and an unrivalled connected entertainment experience. Whether it’s gathering the family to watch the latest blockbuster in 4K UHD or playing Fortnite on your phone, our new bundles provide seamless connectivity for the entertainment our customers and their families love – no matter where they access it. With lots more to come from Virgin Media later this year, our customers should stay tuned.”
With Virgin Media’s new top-tier bundle, V.VIP, customers can enjoy the ultimate entertainment and connectivity experience – at home or on the move. This includes the UK’s fastest widely available broadband with average download speeds of 516Mbps – seven times faster than BT and Sky claim Virgin Media – as well as a mobile SIM with unlimited data, texts and calls. Plus TV with two of Virgin TV’s latest V6 set-top boxes complete with more than 300 channels including Sky Sports HD, Sky Cinema HD and BT Sport in Ultra HD, as well as inclusive anytime landline calls. The ultimate entertainment and connectivity bundle is available at £99 for new customers on a 12 month contract.
The 500Mbps is available exclusively for V.VIP customers and means that a UHD film (average size 20GB) can be downloaded in under six minutes – compared to an hour on the UK’s average connection.
As well as the new V.VIP package, Virgin Media is also introducing boost your bundle to make it easier for all customers to add a mobile SIM to any broadband bundle. When customers take a SIM they’ll also be rewarded with boosted broadband speeds – faster than those included as standard in Virgin Media’s cable bundles. All of Virgin Media’s broadband bundles come packed with its recently launched Intelligent WiFi service which improves in-home connectivity.
Virgin Media is also making it simple for customers to get their hands on the latest mobile phones, with customers taking V.VIP or a boosted bundle getting exclusive access to some of its best value mobile packages.
Schüler continued: “With our boosted bundles, we’re offering the best of all worlds: a superfast 4G mobile network; even bigger broadband with ultrafast speeds – quicker than those included in our standard packages – and the option to spread the cost of the latest and greatest mobile handsets. We’re making sure our customers and their families can stay connected to everything they love, wherever they are, and by combining broadband and mobile services together in a boosted bundle, they’ll always get our best price available.”
With Personal Picks, customers can pick and mix their TV options to create a personalised TV line-up and control the price they pay for the telly they love every month.
Available with Virgin Media’s great value Player bundle, customers can add up to four Entertainment Picks: Entertainment & Drama, Entertainment & Documentaries, Entertainment & Lifestyle and Entertainment & Sport Lite. Each Pick includes Sky One, Sky Witness, Gold HD and Comedy Central HD as well as a selection of channels relating to each of the four genres, plus box sets. Customers can add one Pick to their bundle for £10 per month with each subsequent Pick costing £7 per month. Picks can be changed every month.
A dedicated Kids Pick is also available on Player and Full House packages and will keep Virgin Media’s youngest viewers entertained for £5 per month. This includes 11 channels, such as Disney XD, Nickelodeon and the Cartoon Network, as well as many episodes available via catch-up and box sets.
Customers can also add a range of premium TV packs to their bundle such as Sky Sports, Sky Cinema HD and BT Sport, as well as subscribe to Netflix, Hayu and Starzplay. On top of this, Full House and V.VIP customers can experience blockbuster entertainment in 4K with the Virgin TV Ultra HD channel.
Virgin Media has also bolstered its TV Player package with the addition of 20 channels. All new and existing customers that have signed up to Virgin Media’s starter level TV tier will now benefit from Player’s largest ever roster of channels, which now includes the likes of Film 4+1, Blaze, Food Network, Travel Channel and many others.
All customers can enjoy their favourite shows included in their bundle on the move with the Virgin TV Go app which can be accessed across multiple devices such as mobiles, tablets and laptops. Customers can watch live TV, catch up and on-demand box sets and Full House and V.VIP customers can also download a host of shows to watch offline.
Schüler concluded: “Our new Personal Picks mean viewers can tune into the shows they love, picking and mixing the best channels around with the freedom and flexibility to change them every month. Whether it’s binge-worthy dramas like The Walking Dead, unearthing the planet’s secrets with a dazzling documentary or making sure they’re keeping up with Kardashians, Virgin Media customers can build a top telly line-up and stay in control of the price they pay for their package.”
Commenting on the new bundles, analyst Paolo Pescatore of PP Foresight, said: “A major overhaul in its bundles represent a renewed drive to kick-start the UK multiplay market. This feels like multiplay v2.0 as most offers still rely on cross-selling additional services. An unique differentiator will be speed along with flexibility.”
“[It] feels like Virgin Media has taken the best of its rivals such as EE boost but for cable broadband and Sky TV packs for personal picks. This will put pressure on BT and Sky to integrate more services into a convergent bundle. More so given the huge focus on retention and reducing churn,” he added.