Virgin Media has renewed its sponsorship of Southampton Football Club until the end of the 2021/22 season. From next season, Virgin Media will be the sleeve sponsor of the first team shirt. It will also appear on the sleeve of Southampton’s under 18 and 23 men’s sides.
As an extension to its sponsorship, Virgin Media will proudly become the first ever shirt sponsor of Southampton’s Women’s team. Its logo will appear on the front of the shirt from the start of next season.
The ultrafast broadband, TV and mobile provider first became the sponsor of Southampton Football Club at the beginning of the 2016/17 season. This new three-year deal will mark more than half a decade of partnership between Virgin Media and Southampton.
David Thomas, Commercial Director at Southampton Football Club, said: “Over the past three years Virgin Media have consistently demonstrated a desire to challenge the conventions of traditional sports sponsorship by supporting our first team and rewarding our fans in new, exciting and innovative ways. As such, they are true partners of the club and we’re delighted to be extending our relationship for a further three years and expanding their support with more of our teams.”