BET Networks, a unit of Viacom Media Networks and Tyler Perry Studios have unveiled a new joint venture to launch BET+, an SVoD service focused on the African American audience.
Available to US consumers this autumn, BET+ will feature more than 1,000 hours of premium content including exclusive new original programming and fan-favourite series, movies, and specials from BET Networks, renowned creator Tyler Perry, and a host of leading African American content creators.
“African Americans are the leading consumers of streaming services, with higher SVOD adoption rates than other consumers, which is why we’re so excited to launch a premium product for this underserved audience. BET+ is a natural extension of BET’s linear network, which has been the leading home of black culture for decades. Our curated catalog and original programming will keep the BET+ content offering fresh, fueling subscriber growth, viewership and retention,” said Scott Mills, President of BET Networks. “Tyler Perry is the perfect partner for BET+. The combination of new, original shows and his giant library of popular movies, series and stage plays that Tyler brings to our joint venture creates an amazing product for his large and passionate fan base.”
“In our industry, the way people consume content is constantly evolving. I’ve paid attention to my audience and what works for them and, for that reason, I’m very excited not only about the idea of partnering with BET to create new and exciting content, but also about the idea of giving people a personalized experience through the ability to curate the content they love to consume. On a personal level, this will also be the first time I’ll be working in areas like unscripted and variety television, which will afford me the opportunity to work in fresh, creative ways with new voices and to discover new talent,” added Perry.