Discovery has announced the appointment of Andrew Georgiou as President, Eurosport and Global Sports Rights & Sports Marketing Solutions. Georgiou joins Discovery from Lagardère Sports and Entertainment, where he has served as CEO and Chief Operating Officer since 2014.
In this newly created role, Georgiou will drive the continued growth of Eurosport, the European sports platform – and home of the Olympic Games in Europe. He will also coordinate sports rights acquisitions for the Discovery group and represent all of Discovery with rights holders, federations and agencies. In addition, Georgiou will develop and help execute a strategy that leverages Discovery’s premium sports portfolio to create unique solutions for marketers around the world. He will assume his new role this autumn.
Georgiou will report to JB Perrette, President and CEO, Discovery International, who commented: “Andrew’s an impressive leader with a strong commercial and entrepreneurial passion and track record. He’s the ideal person to lead the continued expansion of Eurosport and help find new ways to bring Discovery’s unparalleled multi-screen capabilities and assets to work for rights holders and marketers across the globe. We are a different kind of media company, as we are powering peoples’ passions by building immersive multi-screen products and experiences for targeted global communities. Andrew will bring great additional horsepower to our world class team as we push to further accelerate and enhance our progress on this journey.”
Georgiou commented: “I admire how Discovery is using its leadership position with Eurosport to revolutionize the company’s approach to delivering sports content across all media channels. The company’s ambitious plans to change the way fans consume sport ‘they can’t live without’ is an exciting journey to be part of. I’m thrilled to join the best leadership team in media, and look forward to working with JB, Eurosport’s world-class team, and the larger Discovery group as we write this next chapter for sport.”
Georgiou had a 13-year career at Lagardère Sports and Entertainment, which he joined in 2006 as Chief Operating Officer and later as CEO for its Asia business, before being elevated to the global CEO role in 2014. He has led a turnaround at the agency, integrating more than 10 sports and marketing agencies into an integrated global leader in sports and marketing. Prior to joining Lagardère, he was CEO of PGA TOUR of Australasia.