Viacom International Media Networks (VIMN) has announced a content partnership between Channel 5’s VoD service My5 and Pluto TV in the UK, with the launch of Pluto TV Drama, Pluto TV Movies and Pluto TV Food channels on My5.
The Pluto TV channels’ debut on My5 represents the first collaboration between the two Viacom-owned AVoD platforms in the UK, following Viacom’s recent global acquisition of leading free streaming television service, Pluto TV.
The content partnership will expand Pluto TV’s presence in the UK, with My5 providing the three Pluto TV channels with distribution across a host of new platforms including YouView, Freeview, Apple TV, and mobile devices.
Pluto TV Food brings an entirely new content genre to My5, whilst Pluto TV Movies and Pluto TV Drama will supplement Channel 5’s existing strong pipeline of content, cumulatively delivering an extra 720 hours of programming to My5 each year. The addition of Pluto TV brings My5’s count of standalone channels to 10, including PBS America, Real Stories, BET and BLAZE from A+E Networks UK, which together have contributed to a 42 per cent YoY increase in content hours on My5.
Oli Thomas, VP, Digital, Viacom International Media Networks, UK, Northern and Eastern Europe, commented: “My5 has one of the most diverse ranges of content of any PSB VoD service and the Pluto TV channels further enhance our proposition in the UK. We know that movies and drama in particular work well in the on-demand space and we’re thrilled to debut such an exciting range of library content on My5.”
Olivier Jollet, Managing Director Europe at Pluto TV added: “Collaborating with a well-established VoD platform like My5 allows us to pursue our ongoing goal to further enhance Pluto TV’s visibility in the UK. The three carefully curated Pluto TV channels not only add to My5’s existing line-up but also enable the My5 audience to experience a small portion of Pluto TV’s diverse programming.”