Analysis: Global SVoD subs up, still room for growth

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Growth in SVoD subscriptions in the US has resumed after plateauing between Q3 2016 and Q1 2018. And although the proportion of internet users in Europe who have a SVoD subscription is lower compared to those in the US, there continues to be healthy growth in subscriptions in Europe, according to Ampere Analysis.

Minal Modha, Consumer Research Lead at Ampere Analysis, said “The growth in SVoD subscribers in both regions will come as welcome news, particularly to those looking to enter the market this year such as Disney and Apple as it shows there is still room for growth and the opportunity to take a share of the revenue.”

Considerable variation in subscriptions exist across markets

  • At least eight in 10 internet users in Saudi Arabia and the US have at least one SVoD subscription.
  • Japan and France are the only countries where fewer than half have a subscription.
  • Subscriptions are being driven by younger demographics, with those under 35 over-indexing in each market except Saudi Arabia where it is driven by those aged 45 years and over.

SVoD subscriber base enjoying healthy growth in international markets

  • All but two markets under study enjoyed subscriber growth between Q3 2018 and Q1 2019, with Saudi Arabia (+8.1 percentage points), Australia (+6.8 points) and Denmark (+6.3 points) enjoying the strongest growth.
  • The Netherlands and Japan are the only markets where subscriber growth has stagnated since Q3 2018.

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