Growth in SVoD subscriptions in the US has resumed after plateauing between Q3 2016 and Q1 2018. And although the proportion of internet users in Europe who have a SVoD subscription is lower compared to those in the US, there continues to be healthy growth in subscriptions in Europe, according to Ampere Analysis.
Minal Modha, Consumer Research Lead at Ampere Analysis, said “The growth in SVoD subscribers in both regions will come as welcome news, particularly to those looking to enter the market this year such as Disney and Apple as it shows there is still room for growth and the opportunity to take a share of the revenue.”
Considerable variation in subscriptions exist across markets
SVoD subscriber base enjoying healthy growth in international markets