Advanced Television

Analyst: Global SVoD subs near 1bn

June 3, 2019

The global number of gross SVoD subscriptions will increase by 439 million between 2018 and 2024 to 947 million – or by 86 per cent, according to the Global SVoD Forecasts report from analyst firm Digital TV Research. The total will climb by 119 million in 2019 alone.

As the gross subscription total races towards 1 billion, the net subscriber count will rise by 175 million between 2018 and 2024 to reach 531 million. This means that the average SVoD subscriber will pay for 1.78 SVoD subscriptions by 2024 – up from 1.43 in 2018.

“China overtook the US in 2018 to become the gross SVoD subscription leader explains Simon Murray, Principal Analyst at Digital TV Research. “These two countries will continue to dominate the world stage. China and the US will together account for 59 per cent of the global total by 2024. However, this proportion is down from 63 per cent in 2018; indicating that other countries are growing faster.”

Fifteen countries will have more than 10 million SVoD subscriptions by 2024 – collectively providing 86 per cent of the global total.

By 2024, Netflix will contribute 203 million subscribers (21 per cent of the global total), Amazon Prime Video 125 million (13 per cent), China 289 million (31 per cent. Neither Netflix or Amazon Prime Video will operate in China), Disney+ 75 million and 255 million ‘others’.


Categories: Articles, Broadcast, Consumer Behaviour, Markets, OTT, OTT, Premium, Research, VOD