ThinkAnalytics, a specialist in personalized content discovery, advanced viewer analytics and engagement solutions, today announced that Rick Schiavinato has returned to ThinkAnalytics as senior vice president of sales and business development. In addition, Bryan Bossard has joined the team in LA, Calif., as director of strategic accounts. Over the past 18 months ThinkAnalytics has doubled the size of its US workforce to meet an uptick in demand for its advanced viewer analytics and content discovery platform.
Based in Atlanta, GA, Schiavinato will have responsibility for customers in East U.S., Latin America and Canada while supporting marketing and go-to-market activities for all of the Americas. A 30-year video industry veteran, from 2015 to 2108, he was Vice President of Sales and Business Development for Latin America at ThinkAnalytics. He has worked in both the U.S. and Latin America, holds both U.S. and Brazilian citizenship and is fluent in English, Portuguese and Spanish. He is a graduate of the University of Illinois with a B.S. in Marketing Statistics.
“In the past year in the Americas there has been a palpable shift in operators’ mind sets as they recognize the value of analytics to boost user engagement, reduce churn, and optimize content investments. I couldn’t resist the opportunity to work again with customers who are transforming their user experience and business operations using the power of ThinkAnalytics’ AI and advanced analytics,” said Schiavinato, senior vice president of sales and business development and ThinkAnalytics.
Bossard joins ThinkAnalytics after four years at Conviva where he was a solutions architect specializing in video optimization and analytics. Previously he spent four years in visual communications at Disney ABC Television Group with a focus on content monetization.
“Both Rick and Bryan bring a wealth of experience to ThinkAnalytics in video analytics which is adding considerable value to service providers and broadcasters as they look to strengthen customer engagement and the user experience with real-time data insights that will help them win in this competitive marketplace. We have considerably strengthened the size of our US team over the past 18 months to meet the increased demand for ThinkAnalytics’ market-leading technology,” said Gabriel Berger, CEO, ThinkAnalytics.