Advanced Television

Research: Free trials influence over half of OTT subs

August 16, 2019

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their subscription

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
   
New User Registration
*Required field

Categories: Articles, Consumer Behaviour, OTT, Premium, Research, VOD