Report: Netflix 12%+ of entire downstream traffic

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Sandvine, a provider of network intelligence solutions, has released its 2019 Global Internet Phenomena Report.

The report provides insights how applications are consuming the world’s internet bandwidth. With an installed base of over 2.5 billion subscribers worldwide across over 160 Tier 1 and Tier 2 fixed, mobile, WiFi, and satellite operators, Sandvine’s visibility into internet trends is unparalleled in the industry. The report also highlights the trends that are driving bandwidth consumption worldwide, and how market shifts in entertainment are changing consumer behaviour on networks.

Commenting on the report, Lyn Cantor, President and CEO at Sandvine, said: “The foundation of Sandvine’s business model is being the best network intelligence company with use cases that help our customers understand, automate, optimise, and manage subscriber quality of experience. The Global Internet Phenomena Report is our commitment to delivering the pre-eminent view of global trends and distilled insights into what our network operator ecosystem sees and manages in terms of services delivered to subscribers.”

Highlights of the report include:

  • Video is over 60 per cent of the total downstream volume of traffic on the Internet.
  • Netflix is 12.60 per cent of the total downstream volume of traffic across the entire internet and 11.44 per cent of all internet traffic.
  • Google is 12 per cent of overall internet traffic, driven by YouTube, search, and the Android ecosystem.
  • Gaming traffic and gaming-related bandwidth consumption is increasing as gaming downloads, Twitch streaming, and eSports go mainstream.
  • BitTorrent is over 27 per cent of total upstream volume of traffic, and over 44 per cent in EMEA alone.
  • Facebook applications make up over 15 per cent of the total internet traffic in APAC.

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