A new 4K HDR TV channel, 4KUniverse, is now on air. AsiaSat and 4KUniverse have entered into a multi-year agreement for the distribution via AsiaSat 9 across the Asia-Pacific.
4KUniverse was originally part of AsiaSat’s 4K-SAT UHD demo channel initiated back in 2015, broadcasting a few hours of UHD programming a day. Now, with the 4K TV market share and 4K set-top-boxes seeing exponential growth, the channel will broadcast 24/7.
4KUniverse is a general entertainment 4K HDR TV channel. Its wide-ranging UHD programming for Asian audience includes early morning airings of the children’s series, Eddie is a Yeti; daytime with vegan cooking series Plant-Based by Nafsika; primetime with ‘Model Turned Superstar’ entertainment series featuring Victoria’s Secret supermodel Alessandra Ambrosio.