Marking its first distribution deal with a major US video and Internet provider, sports streaming service DAZN is now available to Comcast customers on Xfinity Flex and will be available over the Internet to millions more on Xfinity X1 this autumn.
“We’re thrilled to give our Xfinity X1 and Xfinity Flex customers access to DAZN’s live and on-demand programming starting this fall just in time for some of the most highly anticipated events in sports this year,” declared Daniel Spinosa, Vice President, Entertainment Services for Comcast Cable. “With new content from partners like DAZN, coupled with our aggregated UI, X1 is the best way to experience live sports at home, and with Flex we can extend this great content, integrated experience and voice control to our Internet-only customers directly on their TVs.”
As part of a new global initiative DAZN for Operators, DAZN now provides a turnkey opportunity for cable, satellite, mobile and Internet providers to offer DAZN’s premium sports content as a major value add to their customers.
“DAZN for Operators is our new partnership programme, in which we collaborate with the world’s leading pay-TV operators, ISPs and mobile carriers to make the live sports experience even more accessible and better to watch for fans,” explained Ben King, DAZN SVP, Global Distribution and Business Development. “We couldn’t think of a better inaugural partner than Comcast.”
Later in 2019, customers will be able to find DAZN’s content more deeply integrated within the X1 and Flex experiences, including direct access within the sports hub, and the ability to call up a specific programme with the Xfinity Voice Remote (“Show me ChangeUp”). Flex is now included with an Xfinity Internet-only subscription, providing new and existing customers with the ability to easily access their favourite streaming services and manage their connected home devices right on the TV.
Since its introduction to the US market in September 2018, DAZN has continued to add to its content portfolio, which includes thousands of live and on-demand sporting and other events each year. In April, it premiered a live MLB show, ChangeUp, that features the best action from around the league each day. The service also unveiled a new docu-series 40 DAYS which pairs celebrity executive producers with boxers to document their preparation leading up to fight night.
DAZN offers an annual pass for $99.99 (€90.47), and also a monthly option at $19.99 for those customers more focused on flexibility.