Advanced Television

Intel launches immersive highlights with Man City

September 20, 2019

Intel Sports is expanding the power of Intel True View, an immersive media technology in sports, with the introduction of immersive highlights launching with current Premier League Champions Manchester City.

Building on the partnership they started in 2019, Manchester City and Intel have collaborated to bring this interactive experience to fans worldwide for the first time.

“Intel’s pursuit of next-generation immersive media experiences continues with the launch of immersive highlights, marking another step forward in re-imagining the sports experience for fans. Intel and Manchester City share a common goal of leveraging technology to deliver amazing experiences to fans, and we’re thrilled to extend our partnership with the Premier League champions with a new technology launch that will create new ways to tell the story of sports, commented James Carwana, Intel vice president and general manager of Intel Sports.

Intel’s computing backbone enables new and immersive user experiences like immersive highlights, enabling sports fans to relive the greatest moments of a match from any angle, right in the palms of their hands.

“The way which our fans consume the sport they love is constantly changing,” said Nuria Tarre, chief marketing officer of City Football Group. “We always want to find new and exciting ways of engaging our global and growing fan base, whether through new technology, great content or fun and engaging platforms. This next step in our relationship with Intel True View combines all three to bring our fans even closer to the action. We are proud to be the first team in the world to hand fans control of how they view immersive highlights. It is another example of how we continue to apply an innovative mindset to connecting with our fans and running our organization in a dynamic and sustainable way.”

Immersive highlights will deliver a completely new view of Manchester City and Etihad Stadium by:
– Giving fans control over what they want to see from key positions on the pitch, providing more freedom, choice and personalisation while watching highlights enabled by Intel True View.
– Putting fans in the middle of the action to see what it’s like to be on the pitch and better understand key choices and match strategy.

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