International content aggregation and dynamic digital distribution company Alchimie has acquired UK-based OTT provider, TV Player, suggesting the move will accelerate its entry into the UK – which it says is Europe’s most developed SVoD market – by introducing new UK distribution channels via the TV Player platform for Alchimie’s extensive portfolio of premium factual content.
With a special focus on The Natural World, Crime, Current Affairs, History and children’s content, Alchimie’s 40,000 hour catalogue has the depth and breadth to regularly refresh content on the SVoD section of the TV Player platform and app. TV Player currently has a 450,000 viewer base and 4 million downloads. Alchimie has revenue-share partnerships with over 250 highly-respected content rights-owners including Arte, ZDF and NHK, resulting in one of Europe’s largest portfolios of premium, multi-language, factual content.
“TVPlayer gives us the opportunity to accelerate our plans for the launch of Alchimie UK, the visibility to support negotiations with UK rights owners, as well as access to audience data,” commented Nicolas d’Hueppe, CEO of Alchimie. “There are tremendous synergies to support the acquisition; our content portfolio enables us to restructure the channel offering behind the paywall, additionally our strong relationships with telecoms companies will introduce a potential new market to TVPlayer.”
The acquisition of TVPlayer builds on Alcimie’s recent expansion into Spain, Austria, France, Belgium, Germany and Australia, where it already distributes subscription content to mobile network and digital platform partners, including Google, Amazon, EE, SFR, Orange, Proximus and RTV.
“As part of Alchimie, TV Player will be able to offer audiences a much broader range of high quality content over SVoD channels, designed to appeal to special interests and passions,” advised Adam Smith, Founder of TV Player. “Whether you’re a gamer, a nature lover, a classical music lover, or a motorsports fan, you be able to find the best content on TV Player.”