QYOU Media has announced the launch of Q India on MX Player. The OTT platform currently has over 175 million monthly average users in India alone and features a vast array of content targeting the millennial India demographic.
MX Player launched its OTT service formally in February of 2019 and has quickly become the second largest streaming platform in India.
Q India has established itself as a leading Hindi language channel for Young India featuring India’s top digital creators and influencers. Q India content partners include Arre, Pocket Aces, Ms. Malini, SpotboyE, Culture Machine, Power Drift, UngliBaaz, AajTak, Nirvana Digital, StarTruck, CurlyTales and hundreds of other popular digital creators.
“Q India is perfectly matched for the users of MX Player, said, Karan Bedi, CEO of MX Player. “Our mission is to create India’s leading entertainment platform for millennials and young audiences that demand an anytime/anywhere viewing platform. We are excited to have Q India join our offering of the best free entertainment on one platform”
Sunder Aaron, Co-Founder and General Manager of Q India, added: “The Q India is thrilled by the partnership we have now forged with MX Player, which is emblematic of our strategy: to engage with Young India on leading platforms, across OTT, mobile and television. We expect that The Q India relationship with MX Player will be long and fruitful, and that The Q itself will be a terrific value addition for all the MX Player subscribers”.