QYOU Media has partnered with SonyLIV, the Indian OTT platform, to bring The Q India’s 24/7 linear stream of digital first content to Indian homes. SonyLIV customers can now enjoy digital-first premium content from The Q India, featuring talented and popular influencers in the region.
Uday Sodhi, Business Head – Digital, Sony Pictures Networks India said: “Young India forms a critical part of our audience and it’s imperative that our programming offering in line with their consumption habits and programming preferences. Being a leading VoD platform in India, we understand our viewers needs and provide them with a wide array of content across sports, general entertainment, live TV channels, premium English shows, web originals and much more. We are incredibly excited to associate with The Q India to bring the most disruptive online video trends to our programming line-up.”
Sunder Aaron, General Manager and Co-Founder of The Q India comments: “Seeking out exciting premium digital content is second nature to Young India, but for a long time there has been a gap in the market for a youth orientated service that can be easily accessed alongside other programming, such as live sports. We launched The Q India to address this need, and in just a couple of years we are already available across broadcast TV and mobile reaching over 300 million viewers. We are thrilled that SonyLIV recognises ‘The Q India’ as an important partner who can help them deliver an OTT service that remains relevant to Young Indians by providing them with the very best digital content from the region’s most talented influencers.”